Hello there…
My name is Monique Matheson and I’m pleased to welcome you to my portfolio page. If you’re considering a project together and wondering if I’m a good fit, I’ll be happy to discuss it further. Here are a few of my career highlights to help you decide.
Who I Am, Professionally
Monique Matheson is a seasoned digital marketer and SEO-skilled content writer with over a decade of experience helping businesses grow through creative strategies and impactful content. Over the years, I’ve had the pleasure of working with some amazing brands, including the Jamaica Tourist Board, The World Bank, Red Bull Jamaica, Sagicor, and Usain Bolt’s Tracks and Records.
My expertise lies in creating SEO-driven content that not only ranks well but also resonates with target audiences. From business technology to lifestyle and healthcare, I’ve written for a diverse range of industries, helping my clients achieve higher search engine rankings, increased website traffic, and stronger engagement.
Beyond content writing, I’ve led digital marketing campaigns for high-profile clients, strategizing and executing social media advertising, managing large teams, and spearheading successful marketing initiatives. I take pride in my ability to drive results, whether it’s increasing sales by 15% for a major restaurant chain or delivering creative campaigns that elevate brand visibility.
Currently, I focus on freelance content creation, using my skills in SEO, storytelling, and marketing to help businesses stand out in the digital space. If you’re looking for someone who can combine creativity with data-driven results, I’d love to help you take your brand to the next level.
Services I Currently Offer
- SEO Copywriting
- Digital Marketing Strategy (Social Media, Paid Ads, Campaign Analytics)
- Team Leadership and Marketing Consultation
- Freelance Content Creation for Business, Healthcare, Lifestyle, and Finance
- Website Creation for Freelancers, Small Businesses, and Online Coaches and Creators
- Community Management
- User-Generated Content
If you have a project in mind that isn’t listed here but think I might be a great fit, feel free to reach out! I’m always open to exploring new opportunities.
Portfolio
Over the years, I’ve had the privilege of working on a variety of projects that have helped businesses grow, improve their visibility, and achieve lasting success. Here are some highlights:
Jamaica Tourist Board
SEO Content Writer
I crafted over 60 pieces of research-driven, sensory-rich content that boosted website traffic and improved search engine rankings. My work focused on capturing the essence of Jamaica to attract tourists through engaging and highly optimized content.
Here are a few sample articles I wrote for the JTB’s website:
Usain Bolt’s Tracks and Records (KLE Group)
Marketing Manager
I led a team of 9 managers, developed successful marketing strategies, and launched a CRM system that contributed to a 15% increase in sales in 2016. My efforts helped make 2016 the most profitable year for the franchise.
World Bank – Next Genderation Initiative
Contracted Social Media Marketer
I created and managed the social media presence for this year-long initiative, developing comprehensive strategies that amplified engagement and awareness for a global audience. This project involved a full-spectrum approach, including competitive analysis, audience research, and creative messaging.
Red Bull Jamaica & Sagicor Group (Whistling Frog Media & AdMark Limited)
Freelance Digital Media Buyer & Advertising Executive
For both of these major brands, I managed digital advertising campaigns across platforms like Facebook, Instagram, and Google Ads. My strategies drove up engagement, qualified leads, and campaign sign-ups through targeted digital efforts.
The HOTH
SEO Content Writer
I created tailored SEO website content for a variety of clients in business, healthcare, lifestyle, and finance. My writing focused on improving search rankings and driving organic traffic while maintaining brand voice and relevance.
Writing Portfolio for the Hoth clients (these articles were tailored to the requirements of this agency): Click here to view my portfolio
Each project I take on is a new opportunity to drive results, and I’m always excited to collaborate with brands looking for innovative content and marketing solutions. Explore more of my work through my writing portfolio or contact me for additional experience and details.